Wednesday, January 20, 2021

Email Prospecting - Final Update - OR SO I THOUGHT - HE'S BACK!!!!!!!!!!!!!!!!!!!!!

I'll combine the final (at least I hope it is the final) results of this little campaign that this person was using.  I am curious if he actually got people to respond at all. On another note, the email address he sent all this to was sales@totaldisplays.com. 

You can read Part I - here and Part II - here.

~Start

Greetings,

I hope this email finds you well.

Just sending a quick reminder to confirm your spot, before end of the day tomorrow, for our Online BETA Program.

As mentioned previously due to your business's reputation, I tentatively reserved a spot for your
business that has all the production costs covered for the 60-second Hollywood-style Online Video Review (OVR). A $2400 value!

For your convenience, before you reach out to us, here is a link to view one of our Client’s OVRs:
(Link to video (same video from the other emails)  Which has over 50,000 Views.

As you can see, Tiffany’s OVR has over 64,000 views! That could happen for your business too.
Click the link below to book your spot and take advantage of this exciting Program!


And the FINAL (hopefully) email.

I wanted to personally inform you we decided to go with someone else in the Minneapolis area and we've closed this segment of the BETA.

I spent the week trying to reach you and we couldn't connect. It is unfortunate as you were one of our top choices.

A Previous Commercial That Was Produced  Over 50,000 views

This is great.  I followed the link to watch the video to see if it was the same video and received this message.  


Video unavailable

This video is no longer available because the YouTube account associated with this video has been terminated.


PS. Because of your reputation, we would still consider working together so be sure to let me know if you would be interested in any BETA spots that may become available 3-6 months down the road.



So, my advice to this salesperson?

  1. Language choices matter. I know FOMO (fear of missing out) is a real thing, but I am not a fan of shaming language in a sales pitch.
  2. Check your links. ALWAYS make sure any link you are going to send out if functioning. Test multiple times and have others proof before you send out.

UPDATE - 1/20/2021

I just realized I never published this last update.  I thought I was done with this. Realize I NEVER received a phone call from this company.  

Monday of this week?  I got the first email AGAIN!  This time around he sent it to our sales@totaldisplays.com email.  He has fixed a couple things.  There is actually a referral that he found somewhere and some of the typos have been fixed.

But I can guarantee you that I will get the same series of pitches from him again.  I have already gotten email #2 from him this week.  The first time I kept on because they were cute. Now they are simply an annoyance and will go to my junk email.

Do you want help with your sales best practices or process? We can help!

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Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.

Read other Total Displays Blog posts at http://totaldisplays.blogspot.com/
You can also check out our website at www.totaldisplays.com

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