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Monday, March 6, 2017

Product Innovators vs. Product Copiers

Every industry, every product ever built (at least the good ones) have been copied.  Does that make it right?  Someone changes something just slightly, small tweak here small tweak there and voila you have a "new" item.

Total Displays is primarily a distributor.  What exactly does that mean in the exhibit industry?

We are not limited to our own product line.  We do not have the overhead of having production staff and a shop.  We don't have to keep our production shop staff busy.  So often we have seen prospects come to us that have worked with a custom exhibit house and wanted something more modular.  The custom exhibit house proposed something that they would build for them.  Complete overkill.

But...  here is the big secret.

WE CAN BUILD CUSTOM EXHIBITS THAT DON'T REQUIRE NUTS, BOLTS, HAMMERS, OR NAILS.


But I digress.  Watch for a blog post coming soon about the advantages of working with a distributor like Total Displays.

We are very spoiled.  We have spent years culling the industry and selecting the best of the best manufacturers out there.  Everyday we see reasons that validate our decisions to A.  Not be a custom display manufacturer and B. To partner with the companies we selected.  Read more about a custom exhibit house story HERE!

One of the reasons we select a partner?  A product innovator.  What we see, continually is our partner creating a new item for the exhibit and event industry.  Often they win awards for those items.  A year, later many other exhibit houses now have a new product.  Some are blatant in their copying of the idea and some change things up a bit more.

Here are some examples where one of our partner has been an incredible innovator (just a small list)

MOD-1444 Event Charging Station MOD-1443 Event Charging Station MOD-1441 Charging Coffee Table
Those are just three of many.  Each year following the release of a new product the "copiers" come out. 

This year you are going to start seeing competitors roll out cell phone charging stations.  If you want a Coach purse why would you buy a knockoff?  If you want a BMW why would you buy a knockoff?  If you want a diamond, why would you buy a cubic zirconia?  

You may say, the knock offs are cheaper?   Well based on the "new" or should we say "copied" cell phone charging stations I have seen so far?  If they are NOT remotely of the same quality, they are MORE EXPENSIVE.  

Why would you buy a copy when you can get the original?  Just asking?  

Thank you to Classic Exhibits for being an innovator and a great partner.

If you just want a reality or truth check, I am happy to chat with anyone that might have questions about this.  If you don't have a partner to consult with you on these issues we are here to help.


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Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.

Read other Total Displays Blog posts at http://totaldisplays.blogspot.com/