The Double Take

Graphics is one of the most important components of your display. There are many different ways to design your booth, which could include stands, table throws and counters. When figuring out design options for your booth, think about the attendees who will be stepping into your booth. What are their needs? How will you be interacting with your potential clients? What do you want them to takeaway from their experience? When you stand out you want to be memorable and make your booth engaging to those walking by. Find out how to get started and get on the level of the double take.  

The beginning process of designing starts with assessing what you currently have from creative elements and branding requirements to booth hardware. But if you’re starting from scratch, a designer can help you through the process. During the process of designing the display, there can be a lot of back and forth, so be prepared to have different visions and opinions, which is ok and can be fun. This helps the designer understand different styles and understand your vision for the display.

One of the most important things to do during this process is to communicate with your designer. Whether through emails or virtual calls, it is best to have the complete team on the same page early on in the creative process. This will ensure that the designer gains all the details. These initial brainstorming discusses should be open-minded to get everyones’ ideas. The designer needs to know the goal of your deliverable, but also can give some valuable input in what they have previously done. 

The design of the booth is a critical part of the process. It's what will help drive people into your booth and helps create an image for your company. It can also help show how invested you are into making a good first impression and the importance of quality not only in the booth, but also in the product or service you are selling.