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Tuesday, August 2, 2016

Oh Crap! Our First Trade Show is When?

It is August.  Marketing and event managers all over the country are saying,

"Oh crap, I have so much to do for our first show!  I am NOT  ready for our fall shows!"

Or are you different?  Do you use the summer months to prepare yourself for the busy fall show season?  Are you completely prepared?  Are your plans all done?    

It is not too late to make sure you are prepared and avoiding any last minute emergencies when it gets crazy busy.

Here are a couple of tips for you.


1.  Check your schedule.  Do you have enough booth properties for all your shows?

2.  If you are exhibiting in an island, do you have a floor plan and configuration that fits the booth materials you have?

3.  Have you checked all your graphics?  Are they in good shape, do they need cleaning, are the logos and messages current and up to date?

4.  Have you checked all your hardware?  Is it in good working order, any repairs needed?


5.  Have you tested any electronics?  Computers?  Monitors?  iPads?

Image result for tips6.  Do you know what furniture you will need for what show?  Have you priced rental from show services vs. owning?

7.  Do you have a full logistics plan mapped out?  Do your booth materials go from one show to the next?

8.  Are your staff trained on set-up, tear-down and/or supervision of the installation of your booth?

9.  Have you trained your staff on appropriate booth etiquette and/or product knowledge?

10.  Literature, promotional items, give away items?  Are they all ordered?

11.  Have you ordered all your booth services and/or accessories?  Flooring, electrical, lead retrieval etc.?


I talk a lot about partnerships in our blog.  We value our customers and don't just provide them product.   We offer booth staff training services and much more.  Total Displays is always willing to sit down and help you plan for your upcoming show season.  Our goal is to help your exhibit schedule be as painless and stress free as possible.

If you like what you read, please share it!

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Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.

Read other Total Displays Blog posts at http://totaldisplays.blogspot.com/

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