Wednesday, January 20, 2021

Sales Makes The World Go Around

When a receptionist has to apologize for the policies and behavior or a company it really makes you wonder.  I happen to be a business owner.   I also happen to focus a lot of what I do on a daily basis on business development.   As much as you all hate sales people, we are what makes the world go around.   I don't mean that as a self centered statement, it is simply a fact.   No company would exist without someone selling something they offer. 

I get sales calls, people that stop in our office, cold emails, consistent emails, direct mail pieces with phone call follow up.   If it is a sales process it happens to me. 

I usually reply politely with a reply about why we aren't a good fit for them.  Maybe I don't need their services, maybe we just aren't interested right now and maybe we have another provider. 

I happen to not like cold emails, especially those that are dishonest.   I got one of those emails today. 
"I haven't heard from you in awhile..."   They have never heard from me.   I hate dishonest sales tactics.   I replied to that one.   "You have never heard from me, so I guess you haven't heard from me in a lifetime.  Please take me off your list."

I also have a very strong dislike for Comcast, ADP or Paychex sales people.   Those kind of companies are always trying to undercut the other.  They don't give you the best price unless you tell them another provider has given you a lower price.   And of course, their customer service is generally non-existent. 

I actually feel sorry for the Paychex sales reps.  A new rep gets hired and I think they give them all the accounts that have told them to never call them again.   I am that person with Paychex, ADP or Comcast.   Every time they call I tell them, "I told the last person that called, to never call us again because we will never do business with your company again."

So today the tables were turned.   I called on a prospect.   I had a contact name that was incorrect.  The receptionist asked who I was and why I was calling.  I always am honest and told her.   This is the reply I received,

"I am really sorry.   I know you are just doing your job.   I have been instructed to screen these calls and not allow them to go through."

She was very polite.   I find it interesting that she felt she needed to apologize for the procedure she has been asked to execute.                                                                                                                                    
Is it just me that sees the irony that if that were the answer to every one of their sales reps, they wouldn't have a business?

If you like what you read, please share it!

====================================================
Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.

Read other Total Displays Blog posts at http://totaldisplays.blogspot.com/ or check out our website at www.totaldisplays.com    

Email Prospecting - Final Update - OR SO I THOUGHT - HE'S BACK!!!!!!!!!!!!!!!!!!!!!

I'll combine the final (at least I hope it is the final) results of this little campaign that this person was using.  I am curious if he actually got people to respond at all. On another note, the email address he sent all this to was sales@totaldisplays.com. 

You can read Part I - here and Part II - here.

~Start

Greetings,

I hope this email finds you well.

Just sending a quick reminder to confirm your spot, before end of the day tomorrow, for our Online BETA Program.

As mentioned previously due to your business's reputation, I tentatively reserved a spot for your
business that has all the production costs covered for the 60-second Hollywood-style Online Video Review (OVR). A $2400 value!

For your convenience, before you reach out to us, here is a link to view one of our Client’s OVRs:
(Link to video (same video from the other emails)  Which has over 50,000 Views.

As you can see, Tiffany’s OVR has over 64,000 views! That could happen for your business too.
Click the link below to book your spot and take advantage of this exciting Program!


And the FINAL (hopefully) email.

I wanted to personally inform you we decided to go with someone else in the Minneapolis area and we've closed this segment of the BETA.

I spent the week trying to reach you and we couldn't connect. It is unfortunate as you were one of our top choices.

A Previous Commercial That Was Produced  Over 50,000 views

This is great.  I followed the link to watch the video to see if it was the same video and received this message.  


Video unavailable

This video is no longer available because the YouTube account associated with this video has been terminated.


PS. Because of your reputation, we would still consider working together so be sure to let me know if you would be interested in any BETA spots that may become available 3-6 months down the road.



So, my advice to this salesperson?

  1. Language choices matter. I know FOMO (fear of missing out) is a real thing, but I am not a fan of shaming language in a sales pitch.
  2. Check your links. ALWAYS make sure any link you are going to send out if functioning. Test multiple times and have others proof before you send out.

UPDATE - 1/20/2021

I just realized I never published this last update.  I thought I was done with this. Realize I NEVER received a phone call from this company.  

Monday of this week?  I got the first email AGAIN!  This time around he sent it to our sales@totaldisplays.com email.  He has fixed a couple things.  There is actually a referral that he found somewhere and some of the typos have been fixed.

But I can guarantee you that I will get the same series of pitches from him again.  I have already gotten email #2 from him this week.  The first time I kept on because they were cute. Now they are simply an annoyance and will go to my junk email.

Do you want help with your sales best practices or process? We can help!

Sign up for our Newsletter Here:   Newsletter Signup

 ASK ME ABOUT OUR PANDEMIC AND ‘BACK TO WORK PRODUCTS’:   See a partial list here:   http://www.totaldisplays.com/content/social-distancing-safety

  ============================================================

Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.

Read other Total Displays Blog posts at http://totaldisplays.blogspot.com/
You can also check out our website at www.totaldisplays.com