Today, while I was scrolling through LinkedIn, I saw a post labeled, "learn from the oops moments at CES 2024". This post was from a local competitor. I will not name them here, because I do truly think it is tacky to do so. Stand on your own merits, don't put other companies down on any social media platform. But I digress.
I took a look at the blog post for this company, and it actually contained photos and text that clearly called out the exhibiting companies! Yeah, shaming them for their exhibits at CES. Really?
Here are a couple of phrases they used describing not only the exhibits, but the exhibiting companies.
"This year however, the streaming giant got it all wrong."
They went on to say that people waited in line to get into the exhibit and had they known what they were going to see, they "wouldn't have wasted their time"
"The fact that this was their solution would seriously make one think twice about partnering with (Insert exhibitor name here).
"The devil's in the details even when you are shelling out millions on an otherwise sensational stand. (Insert exhibitor name here) would have been better served by scraping these vinyl letters of their exhibit entirely."
There are more, but you get the gist. I was astonished and disgusted enough to make a comment saying it was tacky to post the exhibitor names and slam them like they did in this post. The language in the post was arrogant and condescending.
Suffice it to say, my comment was removed by their social media people.
Unless you are the exhibitor, you have no idea what these exhibitor stories, maybe their freight was lost, maybe they are a start up.
Shame on this exhibit house. Really. This, to me, was a HUGE OOPS moment on their part. Why would you do business with someone like that?
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