Recently, all eyes have been on artificial intelligence (AI) and businesses are trying to figure out how it will affect them. Specifically for Total Displays, we are staying on top of how it will help or hinder trade shows and the companies that create and manage them.
What are the positives of AI that will help the trade show experience? Some of the biggest ways AI could enhance the trade show experience is through personalized planning and interactive tools. Imagine attendees using AI to guide them through the trade show floor and simply answering questions they may have during their visit. Attendees could personalize their trade show experience making their time and your time more effective and efficient. You may also consider using AI within your booth on tablets and interactive screens so your clients can immerse themselves into your company to learn more about your products or services.
Will this affect the in-person connection? Trade shows allow for that very important face-to-face connection to build relationships. The concern with AI is the potential reduction of human connection as it slowly evolves in our everyday lives. Even though this up and coming technology that could impact the trade show experience, it could actually enhance a booth as well and should be consider in the future.
I think that AI could be helpful to get fast results but as humans, we still need connection. I think over the last couple of years, that need has become even more apparent, and AI can never replace those interactions. As a trade show business, this will be a challenge for our team to make sure AI is effectively used in booths and the overall trade show experience.
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