How to Reach Your Target Audience

Key to any business and its growth is marketing. There are various tactics to consider which include: digital, print, telemarketing, and of course, trade shows. All of these are an important way to reach your audience and to grow your business. 

 

Digital Marketing

In today’s fast paced and digital world, you need to reach clients through digital platforms. First and foremost, a company website is essential. A website is a great place to showcase products, tell clients about your company, and provide an easy way for them to contact you for further information. Once you have your website established, you can then implement other digital efforts like email marketing, social media organic and paid advertising, and targeted banner ads. These efforts can be good awareness generators and client growth initiatives. 

 

Print Media

These need to be simple and impactful, and placed in outlets that include your target market. Print media includes things like billboards, newspaper ads or inserts, magazine ads, direct mail pieces, and more. Depending on your industry, print media is still part of marketing budgets. These placements can drive awareness of your goods or services and deliver calls or traffic to your website. 

 

Telemarketing

Calling someone still adds a nice personal touch to building relationships with current and potential clients. A phone call can make a person feel like a priority and worthy of your time. This can make you look more professional, especially if you are trying to reach out to highly professional companies. A phone conversation is a great way to make yourself stand out especially in the digital world that we live in today. 

 

Trade Shows

Trade shows allow companies to implement a little bit of everything mentioned above. Booths can be created bringing in aspects of digital media with digital displays showing videos or utilizing iPads or laptops for clients to view your website. Creating printed display graphics, flyers and brochures that highlight your products or services. And of course, in-person conversations with current and potential clients helps you build on those relationships that are essential to the growth of your company. 

These are just a handful of ways that you can reach your target audience. Total Displays can guide you through your booths' design and display structure. With our knowledge of different types of trade shows, we can help you create the optimal booth for your next show!