We have multiple island exhibit designs that we are proposing to new clients. After 15 months of no trade shows, watching our pipeline melt away and having hundreds of thousands of dollars in booked orders cancelled in the matter of a couple of weeks? This is a welcome change. Our pipeline is back up to Pre-Covid numbers. 2021 is most likely not going to be a banner year, but it is such a refreshing change of pace. I welcome the 12-14 hour days with a joy and passion that has been lost for so long.
Add to that when you present your designs and you get comments like:
"Wow, I wouldn't change a thing."
"My team loves it, no changes needed, let's move right to pricing."
"I can already imagine how I am going to design the graphics."
"I have been looking for this system and vetting another exhibit house for 2-3 months, you presented me exactly what I wanted in less than a day."
These words are literally music to our ears. So much happened during the shutdowns. It felt like we lost our purpose, our sense of value. We are so thankful for amazing designers and partners that make our work easy. We will survive, we will thrive.
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Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.
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