Thursday, April 8, 2021

Sir or Madam Spamalot - What Happened Has Happened to Communication?

 I promise, this will not be my only theme these days.  Business has been a challenge for many industries these last 13 months.  We certainly are painfully aware of that fact and have been living & surviving it the best way we can.  I know that in today's world it is a challenge to connect with people and we continue as a society we continue to work with less and less personal interaction.  Look at Amazon and how it has changed the world.  You can buy almost anything now without ever talking to a human being.  You can even buy cars on line and have them delivered.

Then comes Covid.  Don't leave your house.  Don't go to restaurants. Get your groceries through curb side pickup.  Don't go to the office.  Don't have family gatherings.  I am not hear to discuss the merits of government mandated shutdowns.  The point is we are isolating ourselves more and more each day.

People are meant to interact with people.  To touch people.  To have friendships.  Even the introverts have need for human interaction.  I refuse to allow society to turn me into an emailing, instant message spamming machine.  I won't do it.  I still believe in personal interaction in the sales process.  How can you understand how amazing our service is?   How can you see how we treat and care for our clients?  We had clients at our wedding!  That wouldn't happen if we changed our style and our process.

I have taken a new tact with the spammers on Linked In.  Here is my most recent interaction.  I am really curious how many times her automated pitches are going to come before she gives up.  

I got a connection request from this person.  As soon as I accepted, this is what happened.

March 30th message

Company ABC is a cloud-based digital marketing platform powered by AI & Machine Learning.True cross-channel technology: Display, Native, Video, CTV/OTT, Facebook & Search, reporting & analytics, move budgets & audiences,& the best ROI. Is next week too soon for a demo?

LINK INSERTED WITH YOUTUBE VIDEO.


  • View Lori’s profile
    Lori A 

    Thank you for connecting.  If you have need, or know someone that exhibits at trade shows I would appreciate the business and/or referrals.  That is what a networking site is all about isn't it?

  • View Cheri’s profile
    Cheri  

    Hey Lori, I hope this message reaches you at a good time. Following up to see if we can be of service to you, if not now, sometime in the near future. ABC COMPANY  is A TRUE Cross-Channel Marketing Cloud Platform. ABC COMPANY Short Demo: https://youtu.be/hut63_cZB5c Is next week too soon for a presentation? Which day works best for you?

    ABC Company| Cross-Channel Marketing Cloud Platform | Universal Advert…

    youtube.com

  • View Lori’s profile
    Lori A 

    Hey Cheri:  I didn't get a response.   I hope this is a good time.  Thank you for connecting. If you have need, or know someone that exhibits at trade shows I would appreciate the business and/or referrals. That is what a networking site is all about isn't it?

  • View Cheri’s profile
    Cheri  

    Lori, have you had a chance to check out ABC COMPANY Short Demo?: https://youtu.be/hut63_cZB5c Let me know if you'd like to see this in action.

  • View Lori’s profile
    Lori A 

    I didn't get a response. I hope this is a good time. Thank you for connecting. If you have need, or know someone that exhibits at trade shows I would appreciate the business and/or referrals. That is what a networking site is all about isn't it?  You can check out our website at www.totaldisplays.com


Based on the interactions so far, she should be messaging me with another video link in the next day or so.  I really just don't understand a couple of things.
  1. BUZZ WORDS.  Call me ignorant about digital marketing (I probably am) but using a bunch of buzzwords is not going to get me to even watch your video, let alone respond to your pitch.   "cloud-based digital marketing platform powered by AI & Machine Learning.True cross-channel technology: Display, Native, Video, CTV/OTT, Facebook & Search, reporting & analytics, move budgets & audiences,& the best ROI"  As a salesperson or a marketer you can't ASSUME that people know what all your industry buzzwords mean.  
  2. Does anyone actually reply to these incessant messages from strangers?
  3. What do you suppose would happen if I actually clicked on the video and watched it?  Would I get a different automated message from her?  Maybe I should try.
  4. I know the world is changing.  But I really hope it is a pendulum that has swung so far into the non-personal, no contact sales world, that it will come back to center sometime soon.
  5. We have an entire generation or two that have no idea how to communicate in person (yes I am that old and that judgmental).
I will continue on, until there is no continuing to do.  

#dobetter
#sellbetter
#buildrelationships
#peoplematter

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Lori Hanken has been in sales and marketing for over 30 years. She is passionate about service and providing value to her vendors, prospects and clients. Lori is currently co-owner of Total Displays with her husband David. They help people look great at events, trade shows, in retail, museums and develop long partnerships with customers and suppliers. If you would like to learn more, email her at lori@totaldisplays.com. She is an open networker, connect with her on LinkedIn here.

Read other Total Displays Blog posts at http://totaldisplays.blogspot.com/ or check out our website at www.totaldisplays.com    



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